Not advertising on Facebook? Well, it’s time to start…

Facebook is the head honcho of social media. Sure, Snapchat and Twitter are trying to run their social media game, but Facebook dominates with 1.79 billion monthly active users. In addition to the sheer volume of users, almost 30% of those users are in the coveted 25 to 34-year-old age group. In this day and age, being connected to your target audience is essential. If your target audience is on Facebook, then you should be too.

How Facebook Ads Work

While running a page for your business is free, you may find it difficult to generate organic traffic. You should be able to garner likes and profile views from your website and blog, however, promoting your posts and creating Facebook ads can bring more attention to your message.

While running a page for your business is free, you may find it difficult to generate organic traffic. You should be able to garner likes and profile views from your website and blog, however, promoting your posts and creating Facebook ads can bring more attention to your message.

Assuming you’re on Facebook, you’ve likely seen the ads on your timeline when scrolling or the promoted posts. Often, you may find yourself thinking, hey, that’s perfect for me! That’s the goal of Facebook ads—to show you companies and products you will want to see or purchase. You are part of that ad campaign’s target audience.

Other times, you may get shown a poorly targeted ad. Generally, this is because of poor targeting. Whoever created the campaign cast too wide a net or failed to portray their company or product well.

Facebook sells ad space with two thoughts in mind: the desires of the advertisers and the desires of its users. Not only does it want advertisers to be able to positively engage with their audience, but it wants users to be happy with the ads they are seeing. Their goal is to make it a win-win proposition for both parties.

So will everyone in your target audience see your ad? Not exactly. Facebook chooses which ads they show based on three factors: bid, quality, and relevance. There’s a healthy amount of competition in the Facebook ad space. To continue to be relevant, Facebook needs to connect the right people with the right businesses. To do so, it holds what it calls an auction. The winner of the auction, and the ad that will be shown to a particular user, is the campaign that is the most relevant, that displays good quality, and that has a good enough bid.

For a beginner, finding that balance may be difficult. Hiring a digital marketing agency that specialists in Pay Per Click & Facebook Advertising can help your company succeed with social media marketing.

Benefits of Facebook Ads

As previously mentioned, Facebook allows you to target your ads. That means you can focus on those individuals most likely to want your services or products. Having a good idea of your target audience allows you to craft your message and your medium. Using Facebook ads, you can then use demographics, engagement data, and contact information to further determine who will see your ad. Because of Facebook’s size, it’s ability to target ads is pretty spot on.

In addition to targeting, Facebook provides analytic tools to allow you see how well your ad is performing and tweak aspects as necessary to increase your desired key performance indicators (KPIs). For PPC, this typically means clicks and conversions.

Facebook also allows you to set an advertising budget so you can better budget your marketing costs. Once you’ve hit your budget for the day, Facebook will no longer show your ad that day. If you’re consistently hitting your budget, scaling up can be as simple as increasing your budget.

Getting Started with Facebook Ads and TyMedia

Creating an ad can be a hit or miss endeavor. By enlisting the digital marketing services of TyMedia, you can ensure that our expertise will be channeled into your Facebook ad campaign. With years of experience creating PPC and social media campaigns, TyMedia can run a campaign for your company that is sure to reach your target audience. Don’t know who that is? We can find that out for you. Don’t delay. Reach out to us and make sure your message is seen.

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