Knowing what to do or where to start with SEO can be a struggle if you’re just starting out. There are a number of things you can do to help your SEO efforts which can be implemented without a whole lot of professional knowledge.
We compiled over thirty Seo tips for business and website owners. They are all free / relatively inexpensive and simple to implement, it’s just a matter of setting out time to do them!
Creating compelling, informative, useful content is a must. Don’t just chuck up a few words here and there to fill a page. Take the time to research what you are wanting to write and take the time to create a great piece of work at least 500 words long, preferably more.
Take a look at other pages that have similar content to what you want to write about, and then make your page 10x better than all the others.
Ideally, the new content should be keyword optimised (and you have carried out your target keyword research) and once published you need to let people know about it!
Create A Blog
This certainly helped us.
Write for your target audience and create a blog that often drives people to your website. It can be easier to write for some business types than others, but there’s generally an angle to be found. If dental clinics can find ideas for articles, so can you. Take a look at your competitors or companies like yours in other towns / cities within the UK to get some inspiration.
The side effect of this blogging activity is that, over time, you’ll have relevant and frequently updated content for search engines to index.
Put The Reader Or Client First
Do not become consumed with crowding all keywords you can into a product description or blog post, try to develop interesting and useful pages.
Write for your readers instead of writing for the search engines.
Develop Pages On Social Websites
Social media is a great way for small businesses to build their on-line presence and its well worth experimenting to find the sites that work best for your business.
As a first step, set up profiles with accurate contact and web address details on the major social sites.
Use A Simple, Clear URL Structure
People should be able to guess the topic of a page by looking only at its URL.
Write Longer Shelf Life Content
Unlike news-related posts, These are contents that do not easily get stale, evergreen content ought to attract visitors for a long term.
This is great for search too, as this kind of content is more likely to rank on a long-term basis.
Look At Your Competitors
Find out what the sites ranking on page one for your target keywords have done, on-site and off-site, to achieve this. You will be able to replicate a few of the links they have built once discovered using tools such as AHREFS.
Use Google’s Keyword Planner
This is great for generating ideas for keywords and seeing how competitive they are within the Adwords platform. It is also a great tool to get a rough idea on the number of searches per month each keyword phrase is getting.
You will need to sign into your Google Account then go to Adwords, click tools and select keyword planner.
Have A Strategy For Internal Linking
Smart use of internal linking can help you to rank for certain target keywords, as well as helping your visitors to find useful or related content.
Careful With Those Keywords
Keyword stuffing is something Google will spot easily. It also looks bad for visitors and affects the quality of pages.
Think of 1 or 2 phrases and keywords to target and they should be used naturally. Utilise semantically related phrases and words to prevent repetition.
Set Up a Google Local / Google My Business Listing
This is an easy and free method to improve your presence in local search results. A properly set up and optimised page can bring great results in the search results.
To set your business page up click here. Be sure to take your time as you will not be able to edit the information until your listing is verified which can take a couple of weeks.
Encourage Clients To Leave Reviews On Google Listings
Good reviews will help to give your result more prominence on Google and can give ypur Google Local / Map listing a big boost in the rankings.
Do Not Expect Fast Results
SEO is a long-term strategy and may require a lot of time to get results, particularly in competitive sectors.
It will work in the long term if the right strategy is in place.
Optimise For Mobile
Mobile device (phone / tablet etc) searches overtook desktop / PC searches recently.
Try to ensure your web site is responsive and can adapt to different screen sizes. I’m sure that you have visited web sites on your tablet that aren’t responsive and left pretty quickly.
Can you afford to miss out on mobile traffic?
Make sure alt tags are on your pictures and the file name should also include relevant keywords.
Implement Google Analytics
Ensure you install Google Analytics (or similar)
It’s fast and easy to install regardless of platform, so it should not take you no more than 30 minutes to carry out the initial set up.
The data provided is extremely useful in working out which pages are most popular, how long people are staying on your site, where they came from, conversion rates and a whole lot more.
Implement Google Webmaster Tools
Having a GWMT account connected to your website will mean Google can tell you about any specific problems it’s having accessing your site or problems relating to your site.
GMWT can also provide you with further useful data on the search terms that were used by people to find your site which can then be used to further optimise your website.
Use Schema Markup
This is code that you put on your site to assist the search engines return more detailed results for users.
More details about Schema markup is explained here, however, essentially it is a method of assisting your website’s results to become a little more outstanding.
Add Relevant Details To Your Local Pages
Develop unique content for each physical location, but ensure it is useful to the user.
Opening times, store address and contact details ought to be there, however, think of other ways to make these pages extra relevant like, adding menus, images, facilities on offer, etc.
Develop this content at a local level if you can.
Think About User Experience
Google is increasingly concentrating on things which affect the user experience when ranking sites – site speed, mobile optimisation, etc.
Making your website user friendly is not just great for your sales and clients however, it also assists with your SEO efforts.
To Target Local Keywords, Optimise Local Pages
The brand name should be included in the title tag of the page, the location and the keyword being targeted. You ought to think about this with the meta description of the page.
This should be achievable without making either meta description or page come across as unnatural, as the aim remains to optimise for both search engines and users.
Ensure Consistency Of NAP listings, Citations And On-Page Address References
NAP which stands for name, address, phone number citations are a key ranking factor in local SEO and Google sees them in a similar way to how they see links in conventional SEO. Just like with links, NAP citations from authoritative and important sites offer more value, .
Partial citations are also recognized by Google, so references of address + phone number or business name + address.
Write Your Own Product Descriptions
Usually, retailers are found to have the same product copy and specifically for branded products which are sold through several sites, it can be hard to differentiate your product copy.
Where it is feasible, I would suggest you write specific copy for each product. This is good for your own conversion rates, and also provides Google with more unique content to crawl.
Tracking target keywords can assist you to see the outcomes of your SEO efforts.
If you make some alterations on website or create some content, what effect does this have on rankings?
There are plenty of paid tools to track large numbers of keywords, but at the most basic level, you could track them manually with the help of a spreadsheet.
Serplab has a free tracking tool which is well worth a look.
Do Not Depend On Search Traffic Alone
Yes, you ought to try and rank high in the search engines but don’t depend on one traffic source alone.
if Google wiped out all your results, imagine what would happen – would you still have enough traffic from other sources to keep going?
We work hard on several channels even though we value search traffic. It would hurt if Google wiped us from its results, but we would still have traffic from social and ppc and email.